PROMOTER OF THE PROJECT
Idea s.r.l. is the group holding different trademarks in the fields of dance, fitness & wellness.
The brand name Cruisin’ Records was created in 1983 as a music label and produced many hits for the International discs market most of all regarding dance music, but also pop and Italian rock. Millions of people have been dancing in the nightclubs all over the world at the sound of Cruisin’ Records.
1993 was a year of change and Cruisin’ decided to work in the fitness and dance field.
Cruisin’ became a leader in the fitness universe and has developed new training systems thanks to the help of great professionals. Cruisin’ organizes different courses for trainers and big National and International events for sport people and professionals in the world of fitness with the aim of renewing and helping in the development of a field that is expanding more and more. Cruisin’ interest for dance has always been in urban dances, in fact Cruisin’ created the first hip hop school in Italy. The Mc Hip Hop School, which has various branches all over Italy, was created to spread and develop the hip hop culture and to form, train and update a new generation of hip hop dancers. Cruisin’ then decided to widen up its horizons to current and modern dances thanks to professional classes and special events.
Idea is a synonim of quality and professionalism
but most of all innovation and enthusiasm. Every new challenge is studied and developed on the basis of artistic proposals, organizational effectiveness and communication power, as well as marketing. Idea s.r.l. is the ideal partner for the project XTEMPO. Since 1999 Joan has been working together with Idea which has always appreciated his technical skills but also his open character and great humanity. When Joan Altisen explained the focus of his research, Idea realized the revolutionary impact of the project XTEMPO and decided to support him with its organizational tools. They esteem and respect each other and have become friends: these are winning points that will help Joan Altisen and Idea s.r.l. to reach their goals.